For businesses operating in the age of the internet, the words “digital marketing” are becoming
increasingly harder to ignore. There remains a lot of misconceptions about this style of
Some marketers and business owners tout digital marketing as the end all be all of a business’
marketing strategy while others seem to ignore it completely.
Some business owners believe that digital marketing is as simple as throwing up a website
while others claim that nothing could be more complicated. The truth is somewhere in the
Below are some of the top misconceptions about digital marketing and this post will hopefully
clear up some of the common myths you may have heard.
Myth 1: All Marketing Should Be Online
While a strong digital marketing plan should be a crucial part of any business’ overall marketing
strategy, it’s not necessary, or even wise, to go with digital marketing alone. Many customers
find information on your business online, but many people still find out about your business from
Print, television ads, billboards, and newspapers still bring in many customers.
Instead of being your only focus, digital marketing should be integrated into your existing,
all-encompassing marketing strategy for best results.
Myth 2: SEO is Dead
It’s a common misconception that search engine optimization (SE0) is dead. This can’t be
further from the truth. A solid focus on SEO is still crucial to bringing more web users to your
The thing is, Google is constantly changing and updating its algorithms. What worked for SEO
in 2010 is much different than what works today.
Google has evolved over time, but SEO is still very much alive. The rules have just changed.
Myth 3: Digital Marketing Targets Consumers Generally
While many people believe that it is hard to target specific types of consumers directly with
digital marketing, it is simply not true.
Digital marketing is actually one of the best ways to target potential customers based on
everything from demographics, culture, and even different interests, behaviors, and habits.
Digital marketing can target all kinds of consumers and the tools used online now allow even
more targeting than traditional marketing methods.
Myth 4: Content is Unimportant
Many businesses assume that once a website has been built, the work of an online presence is
complete. The truth is, a good business needs to have valuable content for visitors as well. You
need more than just an “About” page and a “Contact” page.
Providing valuable content regularly is crucial for promoting engagement with customers and in
improving SEO for your business’ website.
The best way to add valuable content to your website is by adding a blog. A blog will allow you
to post articles, videos, photos, infographics, and other types of content that your customers will
find useful, making them sure to visit your site again and again.
Myth 5: Social Media is a Waste of Time
A social media presence is also a critical aspect of digital marketing that should not be ignored.
By maintaining social media accounts and posting updates regularly, your customers will remain
engaged and your business will provide value to its customers.
In addition to keeping current customers and contacts engaged, social media can also help new
customers to discover your business.It’s not necessary to be on every social media site out there, but your business should have an active presence on at least one or two sites.
Facebook, Twitter, Instagram, and LinkedIn are great sites to start with. Choose one that you’re
the most comfortable with and get started. Or go to the site your customers use the most.
There are a lot of myths circulating about digital marketing, but hopefully, these ideas will give
you a clearer understanding of what digital marketing is, and what it isn’t.
Digital marketing isn’t necessarily the savior of your business’ marketing strategy but is instead
one of many tools to add to your business’ marketing arsenal.