When you’re focused on the many aspects of running a local business, it can be difficult to have the energy and time to maintain your online presence.
However, if you’ve been letting this part of your marketing strategy fall by the wayside, you may be making a huge mistake.
The Importance Of Optimizing Your Business For Local Search
These days, more and more people are discovering local businesses using search engines. People search and discover local businesses on their computers, smartphones, and devices more than ever before.
In fact, 4 out of 5 consumers use search engines to find local information and 50% of consumers who performed a local search on their smartphone visited the store within a day.
It’s easy to see why local SEO is important. When developing your marketing strategy, you want to make sure that your business is the first one that comes up on Google or other search engines when consumers are looking for local services.
Ready to get started? Below are the 5 crucial methods you need to use if you want your business to start dominating local SEO.
1. Register on Google My Business (GMB)
One of the first steps you should take to improve the SEO of your business is to use the Google My Business tool.
By using the service you will be able to make sure the phone numbers and address that Google has on file for your business is accurate and up-to-date. You will also be able to access various tools, insights, analytics, and reviews on your business.
In addition to improving your place in search engine results, using the Google My Business tool will also increase your visibility across Google services such as Google+, Google Maps, and Google Local.
2. Use Online Directories
Another easy but useful step to improving the SEO of your business website is to make use of the high-authority online directories that are available to you.
Sites such as Yelp, TripAdvisor, Citysearch, and Foursquare make their livelihood by curating local information. Each of these sites allows you to create and manage a business profile, so be sure to sign up and start managing your business pages across these platforms.
It’s important that your phone number, address, and other business information is consistent across these services. Ensure that the information is up-to-date and accurate.
Google pays special attention to these high-authority sites, so keeping them up to snuff will help Google recognize your business as being legitimate.
3. Create Valuable and Relevant Content
Content is king, and if your business doesn’t have a well-maintained blog, it should. There are many benefits of content marketing for a local business.
When you have a blog on your site it forces you to update your site regularly, and Google highly favors sites that are active.
A blog will also improve the amount of time that visitors remain on your site during any given visit and increase how many different pages someone visits on your site before leaving.
When people remain on your site for extended periods of time, Google takes notice and believes that your site is high quality.
4. Maintain Your Social Media Accounts
It’s also important to sign up for and maintain a presence on major social media networks. Google favors businesses that are on social media, and the search engine will notice if your business has an active presence on sites such as Facebook, Twitter, or LinkedIn.
You don’t have to post every single day in order to see an improvement in your SEO, but it is a great idea to sign up for these social media accounts and update your
You may also choose to link your website’s blog to your social media accounts so that the blog posts are shared automatically whenever you publish a new post. This will allow for easier
upkeep while still adding regular updates.
5. Get Excellent Ratings and Reviews
If you haven’t encouraged satisfied customers to give your business ratings and reviews online, you should.
Directory sites like Yelp, Citysearch, TripAdvisor, Foursquare and even social media sites such as Facebook and Google+ allow users to review businesses and give ratings. In addition to keeping your profiles up-to-date, attaining good reviews can also be a great help in improving your SEO.
Google will take note of any positive ratings you have received, so be sure to be serious about getting great feedback from your customers.
While the term “SEO” may seem foreign to you, the basics are simple. With a few basic tweaks to the way you present and maintain your online presence, you can
improve your discoverability online by leaps and bounds.
Improving your SEO can take some time, but if you make a habit out of maintaining your online presence, you may be surprised at how quickly you dominate your local market.