How to Write Marketing Blogs Your Clients Will Actually Read

If you’re discovering that your content hasn’t been as effective for your business as you would like for it to be, you’re not alone.

Research shows that a total of 38% of B2C marketers and only 30% of B2B marketers believe that their organizations are effective at content marketing.

We’ve talked about the importance of a solid content marketing strategy in the past. While it’s important to perform strong SEO, have goals, and perform solid outreach, there’s more that you should be thinking about.

1. Know Your Audience

One of the most important steps to creating a great marketing blog is to know your audience.

Knowing who you’re writing for should inform every step of your blogging efforts and allow you to know what to write about.

There are some great ways to research topics that you know will help your desired audience and solve their particular problems.

Sites such as Buzzsumo and SEMRush are excellent for researching keywords and seeing what your competitors are doing.

Using these methods, you will have a much better chance of creating content that truly engages your reader.

2. Create Captivating Titles and Headlines

Interesting headlines will make it more likely that your audience will read your entire post, so make the most of them!

Statistics show that 8 out of 10 people will read headlines, but only 2 out of 10 people will continue to read the remaining parts of a post.

There are a lot of tricks to creating captivating headlines, and some of them are surprising.

According to Moz, headlines that have numbers in them perform better than other types of headlines.

3. Don’t Skimp on the Visuals

We know that great content should have clear, persuasive writing, but you may not realize that the best blog posts include useful visuals as well.

Many people are visual learners, so it is a smart idea to include useful infographics in your posts along with high-quality images.

Marketer Jeff Bullas has cited that, articles with images get 94% more views than articles without images.

4. Pay Attention to Formats and Blog Post Types

An excellent marketing blog will be filled with more than just aimless walls of text.

Try crafting blog posts in some popular forms such as listicles, how-to’s, and interview posts in order to have a better chance of engaging readers.

In addition to the type of post you write, don’t forget about its organization.

Write in short paragraphs and use subheadings and bullet point lists to make your blog posts easier for readers to digest.


Now that you’ve discovered some tricks for making your content more engaging, take some time to think about how you can improve your blogging process.

Can you add more visuals? Can you create amazing titles?

Using the above methods, you’ll be sure to start delivering the high-value, high-converting content your marketing blog truly needs.