5 Myths About Digital Marketing to Stop Believing Now

For businesses operating in the age of the internet, the words “digital marketing” are becoming
increasingly harder to ignore. There remains a lot of misconceptions about this style of
marketing, however.

Some marketers and business owners tout digital marketing as the end all be all of a business’
marketing strategy while others seem to ignore it completely.

Some business owners believe that digital marketing is as simple as throwing up a website
while others claim that nothing could be more complicated. The truth is somewhere in the
middle.

Below are some of the top misconceptions about digital marketing and this post will hopefully
clear up some of the common myths you may have heard.

Myth 1: All Marketing Should Be Online

While a strong digital marketing plan should be a crucial part of any business’ overall marketing
strategy, it’s not necessary, or even wise, to go with digital marketing alone. Many customers
find information on your business online, but many people still find out about your business from
other sources.

Print, television ads, billboards, and newspapers still bring in many customers.

Instead of being your only focus, digital marketing should be integrated into your existing,
all-encompassing marketing strategy for best results.

Myth 2: SEO is Dead

It’s a common misconception that search engine optimization (SE0) is dead. This can’t be
further from the truth. A solid focus on SEO is still crucial to bringing more web users to your
company’s website.

The thing is, Google is constantly changing and updating its algorithms. What worked for SEO
in 2010 is much different than what works today.

Google has evolved over time, but SEO is still very much alive. The rules have just changed.

Myth 3: Digital Marketing Targets Consumers Generally

While many people believe that it is hard to target specific types of consumers directly with
digital marketing, it is simply not true.

Digital marketing is actually one of the best ways to target potential customers based on
everything from demographics, culture, and even different interests, behaviors, and habits.
Digital marketing can target all kinds of consumers and the tools used online now allow even
more targeting than traditional marketing methods.

Myth 4: Content is Unimportant

Many businesses assume that once a website has been built, the work of an online presence is
complete. The truth is, a good business needs to have valuable content for visitors as well. You
need more than just an “About” page and a “Contact” page.

Providing valuable content regularly is crucial for promoting engagement with customers and in
improving SEO for your business’ website.

The best way to add valuable content to your website is by adding a blog. A blog will allow you
to post articles, videos, photos, infographics, and other types of content that your customers will
find useful, making them sure to visit your site again and again.

Myth 5: Social Media is a Waste of Time

A social media presence is also a critical aspect of digital marketing that should not be ignored.
By maintaining social media accounts and posting updates regularly, your customers will remain
engaged and your business will provide value to its customers.

In addition to keeping current customers and contacts engaged, social media can also help new
customers to discover your business.It’s not necessary to be on every social media site out there, but your business should have an active presence on at least one or two sites.

Facebook, Twitter, Instagram, and LinkedIn are great sites to start with. Choose one that you’re
the most comfortable with and get started. Or go to the site your customers use the most.

Final Thoughts

There are a lot of myths circulating about digital marketing, but hopefully, these ideas will give
you a clearer understanding of what digital marketing is, and what it isn’t.

Digital marketing isn’t necessarily the savior of your business’ marketing strategy but is instead
one of many tools to add to your business’ marketing arsenal.

5 Ways Your Business Can Dominate Local SEO

When you’re focused on the many aspects of running a local business, it can be difficult to have the energy and time to maintain your online presence.

However, if you’ve been letting this part of your marketing strategy fall by the wayside, you may be making a huge mistake.

The Importance Of Optimizing Your Business For Local Search

These days, more and more people are discovering local businesses using search engines. People search and discover local businesses on their computers, smartphones, and devices more than ever before.

In fact, 4 out of 5 consumers use search engines to find local information and 50% of consumers who performed a local search on their smartphone visited the store within a day.

It’s easy to see why local SEO is important. When developing your marketing strategy, you want to make sure that your business is the first one that comes up on Google or other search engines when consumers are looking for local services.

Ready to get started? Below are the 5 crucial methods you need to use if you want your business to start dominating local SEO.

1. Register on Google My Business (GMB)

One of the first steps you should take to improve the SEO of your business is to use the Google My Business tool.

By using the service you will be able to make sure the phone numbers and address that Google has on file for your business is accurate and up-to-date. You will also be able to access various tools, insights, analytics, and reviews on your business.

In addition to improving your place in search engine results, using the Google My Business tool will also increase your visibility across Google services such as Google+, Google Maps, and Google Local.

2. Use Online Directories

Another easy but useful step to improving the SEO of your business website is to make use of the high-authority online directories that are available to you.

Sites such as Yelp, TripAdvisor, Citysearch, and Foursquare make their livelihood by curating local information. Each of these sites allows you to create and manage a business profile, so be sure to sign up and start managing your business pages across these platforms.

It’s important that your phone number, address, and other business information is consistent across these services. Ensure that the information is up-to-date and accurate.

Google pays special attention to these high-authority sites, so keeping them up to snuff will help Google recognize your business as being legitimate.

3. Create Valuable and Relevant Content

Content is king, and if your business doesn’t have a well-maintained blog, it should. There are many benefits of content marketing for a local business.

When you have a blog on your site it forces you to update your site regularly, and Google highly favors sites that are active.

A blog will also improve the amount of time that visitors remain on your site during any given visit and increase how many different pages someone visits on your site before leaving.

When people remain on your site for extended periods of time, Google takes notice and believes that your site is high quality.

4. Maintain Your Social Media Accounts

It’s also important to sign up for and maintain a presence on major social media networks. Google favors businesses that are on social media, and the search engine will notice if your business has an active presence on sites such as Facebook, Twitter, or LinkedIn.

You don’t have to post every single day in order to see an improvement in your SEO, but it is a great idea to sign up for these social media accounts and update your
pages regularly.

You may also choose to link your website’s blog to your social media accounts so that the blog posts are shared automatically whenever you publish a new post. This will allow for easier
upkeep while still adding regular updates.

5. Get Excellent Ratings and Reviews

If you haven’t encouraged satisfied customers to give your business ratings and reviews online, you should.

Directory sites like Yelp, Citysearch, TripAdvisor, Foursquare and even social media sites such as Facebook and Google+ allow users to review businesses and give ratings. In addition to keeping your profiles up-to-date, attaining good reviews can also be a great help in improving your SEO.

Google will take note of any positive ratings you have received, so be sure to be serious about getting great feedback from your customers.

Final Thoughts

While the term “SEO” may seem foreign to you, the basics are simple. With a few basic tweaks to the way you present and maintain your online presence, you can
improve your discoverability online by leaps and bounds.

Improving your SEO can take some time, but if you make a habit out of maintaining your online presence, you may be surprised at how quickly you dominate your local market.

How to Write Marketing Blogs Your Clients Will Actually Read

If you’re discovering that your content hasn’t been as effective for your business as you would like for it to be, you’re not alone.

Research shows that a total of 38% of B2C marketers and only 30% of B2B marketers believe that their organizations are effective at content marketing.

We’ve talked about the importance of a solid content marketing strategy in the past. While it’s important to perform strong SEO, have goals, and perform solid outreach, there’s more that you should be thinking about.

1. Know Your Audience

One of the most important steps to creating a great marketing blog is to know your audience.

Knowing who you’re writing for should inform every step of your blogging efforts and allow you to know what to write about.

There are some great ways to research topics that you know will help your desired audience and solve their particular problems.

Sites such as Buzzsumo and SEMRush are excellent for researching keywords and seeing what your competitors are doing.

Using these methods, you will have a much better chance of creating content that truly engages your reader.

2. Create Captivating Titles and Headlines

Interesting headlines will make it more likely that your audience will read your entire post, so make the most of them!

Statistics show that 8 out of 10 people will read headlines, but only 2 out of 10 people will continue to read the remaining parts of a post.

There are a lot of tricks to creating captivating headlines, and some of them are surprising.

According to Moz, headlines that have numbers in them perform better than other types of headlines.

3. Don’t Skimp on the Visuals

We know that great content should have clear, persuasive writing, but you may not realize that the best blog posts include useful visuals as well.

Many people are visual learners, so it is a smart idea to include useful infographics in your posts along with high-quality images.

Marketer Jeff Bullas has cited that, articles with images get 94% more views than articles without images.

4. Pay Attention to Formats and Blog Post Types

An excellent marketing blog will be filled with more than just aimless walls of text.

Try crafting blog posts in some popular forms such as listicles, how-to’s, and interview posts in order to have a better chance of engaging readers.

In addition to the type of post you write, don’t forget about its organization.

Write in short paragraphs and use subheadings and bullet point lists to make your blog posts easier for readers to digest.

Conclusion

Now that you’ve discovered some tricks for making your content more engaging, take some time to think about how you can improve your blogging process.

Can you add more visuals? Can you create amazing titles?

Using the above methods, you’ll be sure to start delivering the high-value, high-converting content your marketing blog truly needs.